Marketing Manager

Job Description

Key Responsibilities

Marketing Strategy Development: Create and execute comprehensive marketing plans that align with the company’s business objectives. Identify target markets and develop strategies to reach them effectively.
Campaign Management: Oversee the planning, development, and execution of marketing campaigns across various channels, including digital, print, social media, and events. Monitor and analyze campaign performance to optimize results.
Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and channels. Develop and maintain brand guidelines.
Lead Generation: Develop and implement lead generation strategies to support the sales team. Utilize various tools and techniques to attract and convert potential customers.
Content Creation: Oversee the creation of compelling content for marketing campaigns, including blog posts, whitepapers, case studies, videos, and social media posts. Collaborate with designers, writers, and external agencies as needed.
Market Research: Conduct market research to stay informed about industry trends, customer needs, and competitor activities. Use insights to inform marketing strategies and tactics.
Budget Management: Manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals. Track expenses and report on budget performance.
Team Leadership: Lead and mentor a team of marketing professionals. Provide guidance, support, and performance feedback to ensure the team meets its objectives.
Collaboration: Work closely with the sales team to ensure alignment between marketing and sales efforts. Collaborate with other departments, such as product development and customer service, to support overall business goals.